News for April 2010
Environmentally-Friendly Copywriting
In honor of Earth Day, I’d like to ask: how green is your marketing plan?
Also: are you sick and tired of the word green everywhere you look?
I am. I get it, you know–green leaves, green grass, green trees, healthy planet. Go Green. Green it, mean it. I like green. It’s one of my favorite colors.
But it wasn’t so long ago that “green” had different meanings . . . (more…)
Edited: April 21st, 2010
Fun at the Erma Bombeck Writer’s Workshop
Dang, I’m tired. Most writers, I think, are introverts–and I’m no exception. And for us introverts, it’s exhausting being around all those people all day long, even if they happen to be interesting, friendly, wonderful people. The attendees and presenters at the Erma conference are that great! I’ve made some new friends, learned a lot of things, and been inspired. I’ll write more later. One more day to go, and it’s going to be a full one!
In the meantime, I just got a really great testimonial from one of my clients and wanted to share it ASAP.
Michael Hancock of Foundation Builders, LLC in Amelia, Ohio writes:
I have never seen this kind of traffic ever. Our website is producing over 50% of the leads. It has made a huge difference. We have achieved first page Google organic placement on all of our services in our local area. Our search engine leads are showing a consistent increase of over 65% every day over the prior months activity. I have one huge challenge to overcome though, that is how to keep up with all of the requests for our services! I thought there was a recession going on!
Isn’t that great? I’m always thrilled to hear about my clients’ successes, especially when I helped to make them happen. Sure made my day!
Edited: April 16th, 2010