I pride myself on being an “out of the box” thinker. Sometimes this means people see me as a bit odd, or dry, or just plain smart-ass. But one thing I’ve learned in my decades of smart-assery is that it’s stupid to do things just because other people think you should. Especially when it’s your career they’re talking about.
Remember way back when, how people used to hand-write letters, thank-yous, and other correspondence? Back in my teen years I had actual pen pals — friends who moved away, or had obtained through a Girl Scout pen pal registry, one of whom was in England! Not so exotic now, but in those days it certainly was. It was so much fun reading the letters, with the anticipation of Continue reading
If you’re preparing for your next trade show, business convention or expo, this is a great time to refresh your marketing material. This includes all those fun giveaways like pens, water bottles, and rulers with your name and logo. Everyone loves collecting those!
But don’t neglect your printed marketing collateral: Brochures, flyers, product/service fact sheets, price lists, and more. These are even more important, as they’re aimed at serious, potential customers, not just visitors who love collecting swag! And be honest – could your website copy use some updating, too?
Check out this article from SCORE: The Print Marketing Collateral Every Business Needs
Then give me a call or email, and let’s make it happen!
Greetings! I’m a freelance copywriter and editor. I write marketing copy, newsletters, blog posts, website content and landing pages, brochures, and more. I also edit existing copy for typos and errors, clarity and correctness. I specialize in working with mid- to large-size businesses, and also marketing agencies. You’ll find that my rates are quite competitive, but what’s most important is the value I’ll provide by making all of your business communications more polished and effective.